How do these oft-interchangeable terms differ?
- Users
- The individuals or organizations who interact with your product. Their currency is attention.
- Customers
- The individuals or organizations who pay for your product. Their currency is money.
- Market
- Category of customer segment: New, Existing, Resegmented, Niche.
Sources:
http://www.slideshare.net/sblank/business-models-template-e145
http://en.wikipedia.org/wiki/Business_Model_Canvas